Thurs. June 14

Remember the Beatles' "Revolution No. 9," where you heard that monotone voice go "Number nine, number nine, number nine" (or, backwards, "Turn me on dead man"). You might want to get used to the number 71, as the Hard Rock Cafe is celebrating the year the company was founded and the number will find itself attached to more than a few Hard Rock Events - like the July 2 opening of the new Hard Rock at the old Rack/Pizzeria Uno site. But on Thursday June 14, 71 is the number of cents you will pay for for on those juicy 10-ounce Angus burgers ... if you're a community servant, member of the police or fire departement, an EMT. (You do have to present a proper ID/badge.) Also, as June 14 was founding day back in London, the musical "clocks" at the Hard Rock will be turned back to that era, so we're thinking Led Zep, the Who, the Stones, the Kinks and all kinds of treasures from yesteryear. After the Hard Rock moves, next month you can expect all sorts of promotions, and concerts in the new 500-seat-plus concert facility. The Hard Rock Cafe - which on Clarendon has been a burger joint with memorabilia and a minimal musical presence - will shift gears and become one of the bigger players in the Hard Rock universe. With the changes happening this summer on Lansdowne Street - Avalon, Axis etc. going down to make way for an entertainment complex - this may conveniently open a gap in clubland. Stay tuned.

131 Clarendon St.,617-424-ROCK  hardrockcafe.com