Sun. Sept. 12

 For years, multi-day rock festivals have been held across America and Europe. In Boston? We’ve remained, oddly, out of the big loop.  Not anymore. Life is good concludes its two-day festival in Canton Saturday Sunday Sept. 12. ( I have a review of day one in the Boston Herald, Sunday Sept. 12, at www.bostonherald.com. )

    What is this exactly ? The Life is good Festival 2010 features three stages and 24 acts. Jason Mraz and Guster headline Sunday. Others on the bill include Corinne Bailey Rae, Brett Dennen. Dan Zanes and Friends, They Might Be Giants and the Laurie Berkner Band are the top acts on a separate “Good Kids” stage.
    Life is good is a New England-based wholesaler/retailer of clothing, accessories and, well, a philosophy, not far from the Ben & Jerry’s model. They’ve got five stores, one on Newbury street. The company grew out of the T-shirt design work of founders Bert and John Jacobs in the early ‘90s.
    This concert is a charity all the way through. They cover expenses, but then any and all profit goes Life is good’s Kids Foundation. The money – the hope to raisemm $1 million - will go to children facing life-threatening challenges such as violence, illness, natural disaster and extreme poverty
   “It’s been in the works two years.” Bert Jacobs, 45, says of September’s festival. “My brother and I are music lovers. We were road-tripping and looking at the major music festivals and had some fun.”
  

  Sun. Sept. 12

 For years, multi-day rock festivals have been held across America and Europe. In Boston? We’ve remained, oddly, out of the big loop.  Not anymore. Life is good concludes its two-day festival in Canton Saturday Sunday Sept. 12.
     ( I have a review of day one in the Boston Herald, Sunday Sept. 12, at www.bostonherald.com. )
     What is this? The Life is good Festival 2010 features three stages and 24 acts. \Jason Mraz and Guster headline Sunday. Others on the bill include Corinne Bailey Rae, and Brett Dennen. Dan Zanes and Friends, They Might Be Giants and the Laurie Berkner Band are the top acts on a separate “Good Kids” stage.
    Life is good is a New England-based wholesaler/retailer of clothing, accessories and, well, a philosophy, not far from the Ben & Jerry’s model. They’ve got five stores, one on Newbury street. The company grew out of the T-shirt design work of founders Bert and John Jacobs in the early ‘90s.
    This concert is a charity all the way through. They cover expenses, but then any and all profit goes Life is good’s Kids Foundation. The money – the hope to raise $1 million - will go to children facing life-threatening challenges such as violence, illness, natural disaster and extreme poverty
   “It’s been in the works two years.” Bert Jacobs, 45, says of September’s festival. “My brother and I are music lovers. We were road-tripping and looking at the major music festivals and had some fun.”
   They were at the Bonnaroo Festival and met the people putting on the concert, Superfly Productions. They agreed to partner up for this event, which Life is good hopes is annual.
    What was the idea behind the lineup?
     “To have great music for music lovers, but nothing offensive to mom,” says Jacobs. “We thought: ‘Can you have a kid-friendly event where the music is still killer?’ We tried to touch upon all genres and have artists who celebrate what’s right, not complain about what’s wrong. If there’s a common thread, it’s all the music spreads good vibes.”
    Tickets are on-sale at www.lifeisgood.com. They plan to sell about 15,000 tickets for each concert Adult single-day tickets are $50. Adult two-day tickets are $90. Tickets for children ages 6-12 are $10 and children 5 and under are free.